The Convention Center has not refreshed its logo since 2008, when it was done as part of the post-Hurricane Katrina re-branding effort. It is now more important than ever for New Orleans and the Convention Center to develop, maintain and reinforce a consistent brand message. The brand of the destination and the Center remains in recovery from two years reduced travel due to the COVID-19 pandemic and Hurricane Ida. The refreshed logo enforces New Orleans and Company’s message that we are “Built to Host.”

The new logo retains elements from the previous version paying tribute to both the Convention Center’s namesake and to the city of New Orleans — each of which are central to the identity of the New Orleans Ernest N. Morial Convention Center. The facility was first renamed in 1992 in honor of Ernest N. Morial, the first African-American mayor of New Orleans. In 2008, the name was formally changed again to emphasize how New Orleans’ unique character influences and shapes the center’s mission.